Case Story – Growth Strategy for LEDiL
Ledil has considerably increased both net sales and profitability over the last few years. In 2014, Swedish investment company, Ratos, acquired a stake in Ledil and set an ambitious goal for business growth:
The turnover of approximately 30 M€ should be multiplied without significantly reducing profitability.
In the strategy project, Ledil's management and the executive board wanted to chart and prioritize the means of growth in order to reach the goal.
In the beginning, new growth opportunities caused by changing market conditions were identified, product life cycles were analyzed, customers were profiled and the company’s core competencies were described. It was essential to perceive, describe and evaluate different growth options offered by the value chain. Attention was also paid to a few operative issues so that growth could be achieved without possible bottlenecks.
As a result of the project, Ledil's management and the executive board got a clear picture of the preconditions and opportunities of growth and its initial direction. The most promising growth options were prioritized and the less attractive ones were excluded. As a result of the project, the company's new executive board became acquainted with Ledil's business more profoundly for the first time during its tenure. During the project, participants’ understanding of Ledil’s customers also increased notably. After the project, Ledil's management and the executive board possess a clear and shared view on how they should reach the company’s ambitious goal.